Halsey is going “Against the Current” in ModCloth’s spring campaign

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ABC/Paula LoboHalsey is starring in an empowering new campaign for the clothing retailer ModCloth.

Titled “Against the Current,” the campaign features four women battling the elements — Halsey tackles water. In the video clip, we see her sporting a black-and-white flower print ModCloth dress as she runs for shelter in a rainstorm and finds herself swimming in a deep pool.

It’s a metaphor for the singer nearly being swallowed up by people’s judgements and opinions, but in the end, she emerges as a stronger person.

“If I can teach anyone anything, it would be to be unapologetically yourself, no matter what,” she tells ModCloth. “Every person that comes into your path on the way who tries to discourage you from being that way will matter very, very, very little in the future.”

She adds, “I think that every person who kind of made fun of me or questioned me, or thought I was weird or annoying or curious, I don’t remember very many of them now. And it feels good to be myself.”

Each of the other women in the campaign faces something different: Crazy Rich Asians star Awkwafina battles the air in a windstorm, Orange Is the New Black actress Dascha Polanco faces fire, and You actress Hari Nef tackles the earth. They all come out of their battles stronger than before.

The video ends with the words: “Dress against the current. Live against the current.”

In addition to her deal with ModCloth, Halsey is branching out into the coffee business. She’s investing in High Brew Coffee, an Austin-based company that makes canned cold brew. She’ll also be involved in the brand’s innovation process, coming up with new ideas and concepts.

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